Strategic Sport Marketing

by David Shilbury, Shayne Quick, Hans Westerbeek

Book Overview

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 174175626X
• ISBN13: 9781741756265
• Release Date: January 2009
• Publisher: Allen & Unwin Academic
• Length: 367 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.2" x 6.9" x 9.0"