Strategic Integrated Marketing Communication: Theory and Practice

by Larry Percy

Book Overview

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0750679808
• ISBN13: 9780750679800
• Release Date: July 2011
• Publisher: Routledge
• Length: 308 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.8" x 7.5" x 9.6"