Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

by Larry Percy and William Winston

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing...

• Format: Hardcover
• Language: English
• ISBN: 1560249498
• ISBN13: 9781560249498
• Release Date: February 1997
• Publisher: Routledge
• Length: 286 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.0" x 8.5"