In today's rapidly changing business landscape, it's becoming increasingly important for organizations to establish mutually beneficial relationships with other companies in order to gain a competitive advantage. Strategic alliances can be an incredibly valuable tool allowing companies to share resources, knowledge and expertise in order to achieve common goals. But managing these relationships is not always easy. The job of leading strategic alliances necessitates being well versed and capable at managing a complex array of business, personal and cultural skills.
This book is designed to serve as a guide to managing the key focus areas of strategic alliances.
Eric Snethkamp is a strategic alliances leader with a track record of building successful strategic alliance programs for companies from the ground up.
