Social Marketing Environmental Issues

By Ben Tyson and C. Benjamin Tyson

Book Overview

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1440122458
• ISBN13: 9781440122453
• Release Date: January 2009
• Publisher: Iuniverse Inc
• Length: 184 Pages
• Weight: 0.61 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"