Social Influence and Sustainable Consumption

by Elizabeth B. Goldsmith

Book Overview

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable...

• Format: Paperback
• Language: English
• ISBN: 3319345001
• ISBN13: 9783319345000
• Release Date: October 2016
• Publisher: Springer
• Length: 187 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"