International Retailing: Bundle Book + Studio Access Card

by Elizabeth B. Goldsmith and Brenda Sternquist

International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends.

- Comprehensive discussion of the...

• Format: Paperback
• Language: English
• ISBN: 150132375X
• ISBN13: 9781501323751
• Release Date: January 2018
• Publisher: Fairchild Books
• Length: 347 Pages