Smart Engagement: Why, What, Who and How

by Alan Knight and John Aston

Businesses that thrive in the 21st century will be those that are smart about "engagement". These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes.However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In many cases companies engage the wrong people on the...

• Format: Paperback
• Language: English
• ISBN: 1910174181
• ISBN13: 9781910174180
• Release Date: July 2014
• Publisher: Routledge
• Length: 112 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"