By the year 2000 tourism will be the biggest industry in the world. In this book, Martin Parr looks at tourism worldwide, exposing an increasingly homogenous global culture where in the search for different cultures those same cultures are destroyed. The author's troupe of tourists are ultimately bemused victims of consumerism, locked into the late 20th-century's insatiable craving for spectacle. These citizens become symbols of the freedoms of Western prosperity; declaring their power and their right to travel, to choose and, above all, to consume.
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