Small Business Web Sites Made Easy

by Steven Holzner

Book Overview

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Bring in more customers with your own web site!

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

Learn essential HTML skills
Plan your site architecture Add style to your web site using Cascading Style Sheets (CSS)Make your pages come alive with JavaScript elements
Increase leads, conversions, and sales using search engine optimization (SEO)
Set up pay-per-click advertising, including Google AdWords
Track metrics with hit meters
Market your site on Facebook
Create a shopping cart and enable credit card transactions

• Format: Paperback
• Language: English
• ISBN: 0071614818
• ISBN13: 9780071614818
• Release Date: March 2009
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 7.8" x 8.0"

Customer Reviews

Good introduction to many aspects of web site building

"Small Business Web Sites Made Easy" is an excellent introduction to the process of building a good web site. I like that it provides the actual code most of the time. This is rare in these kinds of books. If you are new to web site construction, and want to learn the basic of HTML, CSS, etc. this book is a good place to start.