All Formats & Editions
1 - 12 of 12 results found
Services Marketing: People, Technology, Strategy
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Hardcover
Language:English
ISBN:B00A2KOPMW
Format: Hardcover
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Services Marketing: People, Technology, Strategy
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Hardcover
Language:English
ISBN:0136107214
Format: Hardcover
Condition:
$
5.89
Save $255.38!
List Price: $261.27
Almost Gone, Only 1 Left!
Services Marketing: People, Technology, Strategy
By Jochen Wirtz and Christopher Lovelock
Edition Description
Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in...
Edition Details
Format:Hardcover
Language:English
ISBN:0134123905
Format: Hardcover
Condition:
$
20.29
Save $273.03!
List Price: $293.32
Almost Gone, Only 1 Left!
Services Marketing: People, Technology, Strateg...
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Hardcover
Language:English
ISBN:0130173924
Format: Hardcover
Condition:
*Best Available: (no dust jacket)
$
8.59
Almost Gone, Only 1 Left!
![Services Marketing: Global Edition [Paperback] ... 0273756060 Book Cover](https://i.thriftbooks.com/api/imagehandler/l/4DEDC0E8A3DC81B2BFF882A158EC83FA3F332633.jpeg)
Services Marketing: Global Edition [Paperback] ...
By Jochen Wirtz and Christopher Lovelock
Edition Description
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Edition Details
Format:Paperback
Language:English
ISBN:0273756060
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Services Marketing Global Edition
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Paperback
Language:English
ISBN:0136118747
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Services Marketing: People, Technology, Strateg...
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Paperback
Language:English
ISBN:0131879286
Format: Paperback
Condition:
$
156.69
Almost Gone, Only 1 Left!
Services Marketing: People, Technology, Strategy
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Paperback
Language:English
ISBN:0132056763
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Services Marketing
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Hardcover
Language:English
ISBN:0134558413
Format: Hardcover
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Services Marketing (Prentice Hall Series in Mar...
By Jochen Wirtz and Christopher Lovelock
Edition Description
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally...
Edition Details
Format:Hardcover
Language:English
ISBN:0138070660
Format: Hardcover
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Services Marketing: European Perspectives
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Paperback
Language:English
ISBN:013095991X
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Services Marketing
By Jochen Wirtz and Christopher Lovelock
Edition Details
Format:Paperback
Language:English
ISBN:8131759393
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
