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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strateg... 1944659013 Book Cover

Services Marketing: People, Technology, Strateg...

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ISBN:1944659013
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Services Marketing: People, Technology, Strateg... 194465979X Book Cover

Services Marketing: People, Technology, Strateg...

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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media,...

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Language:English
ISBN:194465979X
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Services Marketing: People, Technology, Strateg... 1944659005 Book Cover

Services Marketing: People, Technology, Strateg...

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Language:English
ISBN:1944659005
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Services Marketing: People, Technology, Strateg... B01MD1O659 Book Cover

Services Marketing: People, Technology, Strateg...

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Edition Description

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media...

Edition Details
Format:Paperback
Language:English
ISBN:B01MD1O659
Format: Paperback
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