Services Management - An Integrated Approach

By bart-van-looy-roland-van-dierdonck-paul-gemmel

This work looks at the nature of services and the peculiarities of managing services. The sides of service management are discussed: how to realize customer satisfaction and customer loyalty, the role... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273635255
• ISBN13: 9780273635253
• Release Date: January 1998
• Publisher: Financial Times Management
• Length: 524 Pages
• Weight: 2.27 lbs.
• Dimensions: 9.7" x 1.1" x 7.4"