Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

by Edward de Bono

Book Overview

If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0887305660
• ISBN13: 9780887305665
• Release Date: January 1992
• Publisher: HarperBusiness
• Length: 338 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.2" x 6.3" x 9.4"

Customer Reviews

Very intuitive read

De Bono is new to my list of reading but already high on it. He makes clear what normally would be abstract, and paints a nice picture while doing it. very metaphorical and perfect in that way. I didn't notice the arrogance others did. great book

I am impressed!

I recently attended an Optimal Thinking for Leaders seminar by Dr. Rosalene Glickman who referred to Dr. De Bono as the world authority on creativity. She recommended to the audience of 500 to read this book and especially to take note of the "Small Map" and the "Big Map". Well, I have to say De Bono is a brilliant author, and I finally understand what creativity means and how to apply it most effectively during conflicts and other situations. I highly recommend this book.

Masterful explanation of creativity.

In my estimation, Edward de Bono is the world authority on creativity. I have read most of his books, and seen him speak at the International Conferences on Thinking. This book will not disappoint you. I was especialy impressed with his explanations of the creative pause, focus, and how to come up with alternatives. His sensitizing techniques are unique and a must read for anyone who wants to optimize their creativity.

agreeing with the reader from New York

I read the review written by someone from New York. I was surprised that he or she had the same feelings about the book as I had. This is a shocking book. On the one hand, it is excellent and teaches people a lot about how to think about a problem. On the other hand, the author is so self-conceited that sometimes I asked myself: if he is so creative, why didn't he invent ANYTHING apart from his own way of making money?The funny thing is, that I still recommend this book!Peter Fabri, Budapest, Hungary

buy only this one...

By now I think I have read about fifteen of De Bono's books and this is certainly the best. Many of the others seem to be mostly regurgitations of the the same old stuff. Does he get paid by the word? He claims to have written about 25 books, but I think he has to a great extent written one book over and over again. And he seems so pompous and arrogant. How can someone with such arrogance be creative? He never quotes others (perhaps to him there are no others) or cites other works on creativity, even in cases where his ideas were clearly not first his. This is an excellent book, but by an ego-centric author and that unfortunately colors all his writing.