Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

By Chris Hackley

Book Overview

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

• Format: Hardcover
• Language: English
• ISBN: 1032557818
• ISBN13: 9781032557816
• Release Date: December 2024
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"