Advertising and Promotion
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Market Research Series)
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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
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Rethinking Advertising as Paratextual Communication
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
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But… How do you Teach Business?: A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools
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Advertising and Promotion: Communicating Brands
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Marketing: A Critical Introduction
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Advertising and Promotion: An Integrated Marketing Communications Approach
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Marketing in Context: Setting the Scene
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