Public Relations: The Basics

by Ron Smith and Ron Smith

Book Overview

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

The four key phases of public relations campaigns: research, strategy, tactics and evaluation.

History and evolution of public relations.

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• Format: Paperback
• Language: English
• ISBN: 0415675839
• ISBN13: 9780415675833
• Release Date: August 2013
• Publisher: Routledge
• Length: 278 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 5.0" x 7.7"