Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing

By William Winston

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

• Format: Hardcover
• Language: English
• ISBN: 0866565493
• ISBN13: 9780866565493
• Release Date: January 1986
• Publisher: Routledge
• Length: 240 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"