How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing

By Dennis J. Cahill, Dennis J Cahill, William Winston

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided in How Consumers Pick a Hotel to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments.

• Format: Paperback
• Language: English
• ISBN: 0789001845
• ISBN13: 9780789001849
• Release Date: August 1997
• Publisher: Routledge
• Length: 174 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 8.3"