Products and Process Innovation in the Food Industry

By Klaus G. Grunert, Klaus Günter Grunert, W. Bruce Traill

Book Overview

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0751404241
• ISBN13: 9780751404241
• Release Date: May 1997
• Publisher: Springer
• Length: 242 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.3" x 9.5"