Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors

by Michel Robert and Michel Robert

Book Overview

Provides a proven strategy to create and launch new products. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a process of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070531323
• ISBN13: 9780070531321
• Release Date: June 1995
• Publisher: McGraw-Hill
• Length: 174 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.2" x 9.4"

Customer Reviews

This book is superceded by the author's 'Strategic Product Innovation, Pure & Simple'!

Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors by Michel Robert This book is now superceded by the author's 'STRATEGIC PRODUCT INNOVATION, PURE & SIMPLE: CREATING NEW-TO-THE-MARKET PRODUCTS THAT BREED COMPETITIVE SUPREMACY', although the intellectual contents remain intact as well as unchanged. The latter is apparently published by the author's own consulting company, Decision Processes International. The principal theme of this book, just like that of the new book, is making innovation a learnable & repeatable disciplined business practice. In this respect, the author has done a remarkable job.

If you're in a competitive business - read this book

When it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. Four years later, I find myself consulting for a major insurance and annuity provider who's seeking to establish a disciplined new product development process. The book we're using as our guide? Mike Robert's "Product Innovation Strategy, Pure and Simple". I wouldn't have it any other way. If you're considering improving your company's strategic planning and new product development processes, I highly recommend both of Mike Robert's recent works (unless, of course, you're competing with the company I'm currently working with.