PROBABLY THE ONLY HONEST BRAND PERSONALITY GUIDE YOU'LL EVER NEED: CRAFTED FOR BRAND COMMUNICATORS

By Jason CJ

There is a great deal of rich insights found in research into the field of branding, brand communications and in this book's case, brand personality. What we seek to achieve in this book is to break down complex research in this field and make it accessible and actionable for you. Each chapter or section ends with an Action segment, which basically sets you thinking and taking charge beyond what you have just read. As a brand communicator, you are the one who is most in touch with the brand that you are managing or seeking to articulate to the world around you. Dive deep and you will discover how much impact by making those adjustments to the brand personality traits and facets in a practical manner CONTENTS: Introduction - Brand quality - Brand attraction, loyalty and love - Luxury branding - Corporate personalityBrand personality dilution - Brand architecture

• Format: Paperback
• Language: English
• ISBN: B08QG9PGRW
• ISBN13: 9798580093383
• Release Date: December 2020
• Publisher: Independently Published
• Length: 108 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"