Principles of Direct, Database and Digital Marketing

by Alan Tapp, Matthew Housden, Ian Whitten

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273756508
• ISBN13: 9780273756507
• Release Date: March 2014
• Publisher: Pearson
• Length: 576 Pages
• Weight: 2.45 lbs.