Pricing: Making Profitable Decisions

By Kent B. Monroe

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072528818
• ISBN13: 9780072528817
• Release Date: September 2002
• Publisher: McGraw-Hill/Irwin
• Length: 688 Pages
• Weight: 2.30 lbs.
• Dimensions: 9.4" x 1.3" x 6.4"