Poetics of the Poster: The Rhetoric of Image-Text

by David H.T. Scott

This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art...

• Format: Hardcover
• Language: English
• ISBN: 1846314860
• ISBN13: 9781846314865
• Release Date: December 2010
• Publisher: Liverpool University Press
• Length: 119 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"