Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

by James F. McKenzie, Brad L Neiger, Rosemary Thackeray, et al.

Book Overview

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on...

• Format: Paperback
• Language: English
• ISBN: 0321542169
• ISBN13: 9780321542168
• Release Date: December 2009
• Publisher: Benjamin-Cummings Publishing Company
• Length: 464 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.0" x 7.4" x 9.0"

Customer Reviews

Excelent Transaction!

Package was received in a timely manner. Product arrived as described. Will do business with again.

Program Planning

I received this book in a very timely manner. As a matter of fact, I asked the seller if they could send it express mail because of the class I was taking. They were an excellent company, one I will use for the next four years of college. Rated 5 stars excellent.

So much cheaper!

This book was 30 dollars cheaper than if I would have ordered it from the school book store.