Personal Selling

by Rolph E. Anderson and Alan J. Dubinsky

In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618260455
• ISBN13: 9780618260454
• Release Date: January 2002
• Publisher: Houghton Mifflin
• Length: 504 Pages
• Weight: 2.60 lbs.