MODERN MARKETING RESEARCH: Concepts, Methods, and Cases

By Thomas C. Kinnear, James R. Taylor, Fred M. Feinberg, et al.

Book Overview

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0759391718
• ISBN13: 9780759391710
• Release Date: January 2007
• Publisher: Thomson Custom Pub
• Length: 689 Pages
• Weight: 3.10 lbs.