Moderating Focus Groups: A Practical Guide for Group Facilitation

by Thomas L. Greenbaum and Thomas L Greenbaum

Book Overview

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter...

• Format: Paperback
• Language: English
• ISBN: 0761920447
• ISBN13: 9780761920441
• Release Date: November 1999
• Publisher: Sage Publications
• Length: 264 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.5" x 5.4" x 9.8"