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Paperback Misbehaving: The Making of Behavioral Economics Book

ISBN: 039335279X

ISBN13: 9780393352795

Misbehaving: The Making of Behavioral Economics

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Book Overview

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler...

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