Menu Pricing and Strategy

by Jack Miller and Jack Miller

This guide attempts to teach professional chefs and restauranteurs to use the menu as a potent tool for building clientele and increasing profits. The edition features the latest successful menu ideas, marketing philosophies, and pricing strategies, as well as explanations of signature-items and general strategies for improving operations. Information on marketing plans, internal marketing, acceptable sales, and the probability of choice has been...

• Format: Paperback
• Language: English
• ISBN: 0442006926
• ISBN13: 9780442006921
• Release Date: January 1992
• Publisher: Van Nostrand Reinhold Company
• Length: 210 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.6" x 8.6" x 11.0"