Media Management Review

By Charles Warner

Book Overview

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

• Format: Paperback
• Language: English
• ISBN: 0805817883
• ISBN13: 9780805817881
• Release Date: July 1997
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.9" x 8.8"