Conditions
A read copy, but remains in excellent condition.
Conditions
A read copy, but remains in excellent condition.
James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings.
By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of Media, Communication, Culture provides a fresh and unsurpassed introduction to media, communication, and cultural studies.Explores fascinating, challenging and modern concepts and examples that academic and nonacademic readers can understand and appreciate. An inspiring way of thinking about the many connections among media, communication and culture. What makes this book so special is the original and provocative content and reader-friendly style. Lull guides the reader from basic concepts like ideology and the active media audience to sophisticated ideas like symbolic power, transculturation, and the superculture. This book sparks new ways of thinking globally about communication and culture and how media plays a role in both. Highly recommended.
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