McLuhan for Beginners (Tr)

by W. Terrence Gordon

Book Overview

Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0863162312
• ISBN13: 9780863162312
• Release Date: January 1997
• Publisher: HarperCollins Publishers
• Length: 176 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

Great intro to mcluhan

I found McLuhan difficult to follow. His ideas are spread on his thick books and sometimes it's hard to make sense of all of them at first. This book was a great intro to his work. It gives a good overview and reading the books afterwords becomes a fun pleasure.

An excellent Intro to McLuhanism

Terrence Gordon, who also wrote a book on McLuhans thoughts and life, gives a cohesive and concise introduction to this genius' work. Although the idea of McLuhan for beginners might be a contradiction in itself, one needs to start somewhere, and I suggest this one to be a great start. Citing from all of McLuhans works and some more obscure titles, Gordon makes the impression that he is very knowledgable of McLuhan, as well as his theories, being able to make analogies and modern day references for anyone to understand. This book will also give you the appreciation and depth of McLuhans work without losing the message in its compactness of thought. Highly reccomended for those interested in McLuhans works.