McLuhan: A Guide for the Perplexed

by W. Terrence Gordon

Book Overview

Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message....

• Format: Paperback
• Language: English
• ISBN: 1441143807
• ISBN13: 9781441143808
• Release Date: February 2010
• Publisher: Bloomsbury Publishing PLC
• Length: 216 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.7" x 5.4" x 8.4"