Maximizing Lead Generation: The Complete Guide for B2B Marketers

By Ruth P. Stevens

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads Lead generation is "Job One" B2B marketers' single most important objective. Maximizing Lead Generation... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789741148
• ISBN13: 9780789741141
• Release Date: July 2011
• Publisher: Que
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"