Marketing: The Basics

by Karl Moore and Niketh Pareek

Book Overview

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415380790
• ISBN13: 9780415380799
• Release Date: August 2006
• Publisher: Routledge
• Length: 220 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.7" x 5.2" x 7.7"