Marketing: The Basics

By Karl Moore and Niketh Pareek

Book Overview

Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.

• Format: Paperback
• Language: English
• ISBN: 1041106238
• ISBN13: 9781041106234
• Release Date: February 2026
• Publisher: Routledge
• Length: 304 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.1" x 7.8"