Marketing Research Essentials

by Carl D. McDaniel, Roger H. Gates, Roger Gates

Book Overview

Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1118043170
• ISBN13: 9781118043172
• Release Date: August 2013
• Publisher: Wiley
• Length: 560 Pages
• Weight: 2.38 lbs.

Customer Reviews

Marketing Research

Ordered this text book for my son actually. He needed it for a college course. New it was very expensive, but we were able to order a used one in great shape for MUCH less! It arrived quickly and in good shape! Very good experience.