Marketing: Principles And Perspectives

By William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Book Overview

This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet. Each chapter opens with an Internet... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 007322569X
• ISBN13: 9780073225692
• Release Date: January 2005
• Publisher: Irwin Professional Pub
• Length: 588 Pages
• Weight: 2.82 lbs.
• Dimensions: 10.5" x 1.0" x 8.5"

Customer Reviews

Great Introduction to the future of marketing!

I used this book as an introduction to marketing at the School of Management at Syracuse University. I found the to be thought out well, layed out in a logical format and it was current with all information. It was more interesting than most text books.