Marketing: Principles and Perspectives

by William O. Bearden, Raymond W. LaForge, Thomas N. Ingram

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• Format: Hardcover
• Language: English
• ISBN: 0256269076
• ISBN13: 9780256269079
• Release Date: August 1997
• Publisher: McGraw-Hill College
• Length: 615 Pages
• Weight: 3.75 lbs.
• Dimensions: 11.3" x 1.3" x 9.3"

Customer Reviews

Great Introduction to the future of marketing!

I used this book as an introduction to marketing at the School of Management at Syracuse University. I found the to be thought out well, layed out in a logical format and it was current with all information. It was more interesting than most text books.