Marketing Management: A Customer-Centric Approach

By Even Johan Lanseng and Fred Selnes

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

• Format: Paperback
• Language: English
• ISBN: 152962424X
• ISBN13: 9781529624243
• Release Date: January 2025
• Publisher: SAGE Publications, Limited
• Length: 360 Pages
• Weight: 1.42 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"