Marketing Made Easy

By Kevin Epstein

Book Overview

"Marketing Made Easy" is a straightforward, buzzword-free, step-by-step introduction to marketing and guide to building marketing programs, designed for Non-Marketing professionals. This no-nonsense,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1599180170
• ISBN13: 9781599180175
• Release Date: May 2006
• Publisher: Entrepreneur Press
• Length: 240 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.1" x 0.4" x 7.4"

Customer Reviews

Marketing is never easy...but this is an easy-to-read, excellent guide

No time to read a boring marketing how-to? Want to get your marketing program off the ground for your business? "Marketing Made Easy" is a handy resource and one I'd recommend to just about anyone. This book covers a broad ground from all kinds of businesses, so it's helpful as an overview on how to get buzz going, how to pick what kind of media, what kind of event and how to measure your results no matter if you are in kids as in "day care" or kids as in "raising goats for the meat specialty market." Or if you are a marketing manager in a corporation or small business. The book takes you through a "SWOT" (strength, weakness, opportunity and threats analysis) to making an action plan. Then there are examples on what kind of advertising and campaigns might work and how they are measured for effectiveness, and what kinds of feedback from customers you might want to look for. This is a very basic text in terms of marketing yet it is quite complete in the scope. If you are starting marketing as an entrepreneur, I'd recommend this book be on your "must-read" list and one that you crack open frequently. It's a very well-organized text and easy and fun to read. Big thumbs up.

finally! something i can use

this book really cuts to the quick in a great way. it breaks down business theories one typically hears about in the classroom and articulates/applies them into real world situations. it's practical and incisive--perfect. i bought 3 copies for my interns this summer to augment their business school and summer jobs. not only perfect for interns, but my high school family friends who are thinking about business, neophyte entrepreneurs, and my girlfriend, who is always asking me about various theories from business week...

Promising...

I've seen this guy give a speech at a conference: amazing lack of BS! This is going to be interesting...

The book reflects the man...

I am a longtime friend and fan of Mr. E, and his sagacity is truly astounding. He is the archetypal marketing god, and I hate business books as a rule. For 13 bones, you'll not do better.

Good stuff

I have seen this author in action consulting, and I have to say he has really solid, common-sense, practical advice. He has the gift of making complex subjects clear and straightforward.