Marketing Financial Services

by Hooman Estelami

Book Overview

"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at YaleUniversity, and former editor of the Journal of Advertising Research)"Estelami combines an excellent knowledge of marketing literature with a deep understanding offinancial services. The combination is a very effective and contemporary book on marketing financialservices."(Russell...

• Format: Paperback
• Language: English
• ISBN: 1598581899
• ISBN13: 9781598581898
• Release Date: July 2006
• Publisher: Dog Ear Publishing
• Length: 360 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.5" x 9.3"