Market Rebels: How Activists Make or Break Radical Innovations

by Hayagreeva Rao

Book Overview

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts...

• Format: Hardcover
• Language: English
• ISBN: 0691134561
• ISBN13: 9780691134567
• Release Date: December 2008
• Publisher: Princeton University Press
• Length: 216 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.0" x 5.9" x 8.6"