Managing Quality Cultural Tourism

By Prisci Boniface and Priscilla Boniface

Book Overview

As cultural tourism increases the management of heritage sites becomes more complex. This book examines these crucial management issues from a marketing approach, to identify the needs of all concerned.

• Format: Hardcover
• Language: English
• ISBN: 0415099854
• ISBN13: 9780415099851
• Release Date: November 1995
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"
• Grade Range: Postsecondary and higher