Introduction to Sport Marketing

by Bob K. Stewart, Aaron C. T. Smith, Aaron C.T. Smith, et al.

Book Overview

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential...

• Format: Paperback
• Language: English
• ISBN: 1032488948
• ISBN13: 9781032488943
• Release Date: March 2024
• Publisher: Routledge
• Length: 410 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.8" x 6.8" x 9.7"