International Business

By Adam R Cross, Peter Enderwick, Peter J. Buckley

Book Overview

This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency.

• Format: Paperback
• Language: English
• ISBN: 1138708569
• ISBN13: 9781138708563
• Release Date: December 2018
• Publisher: Routledge
• Length: 494 Pages
• Weight: 1.87 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"