In a climate of hyper competition and commoditization, entrepreneurs must continuously reevaluate their growth strategy, market position and value proposition. To maintain competitive advantage requires constant transformation and continuous improvement. Yet differentiation and the creation of sustainable value remains elusive for many companies. Intended Consequences challenges underlying assumptions about how strategy is formed and executed. Marc Emmer offers a unique perspective about how entrepreneurs can prepare for random events and major shifts in their markets. Further, Intended Consequences is packed with practical tools on how to create a vision and align the daily activities of employees to a strategy.
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