Integrity Is All You've Got: And Seven Other Lessons of the Entrepreneurial Life

by Karl Eller

Book Overview

An advertising hall-of-famer and business legend reveals the secrets of his success Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071448780
• ISBN13: 9780071448789
• Release Date: December 2004
• Publisher: McGraw-Hill
• Length: 197 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.3" x 9.5"

Customer Reviews

An engaging success story

Karl Eller, perhaps best known for creating the business of outdoor advertising and transforming it into a revenue powerhouse, presents Integrity Is All You've Got And Seven Other Lessons Of The Entrepreneurial Life - part memoir, part success guide, one hundred percent American spirit. Written in a candid, accessible tone, Integrity Is All You've Got outlines the perils to successfully getting an idea off the ground with spice, humor, and zest. An engaging success story that focuses on "Seven Lessons of Entrepreneurial Life", such as Profit from failure, Love selling and sell what you live, and Connections make your business. An enjoyable read, packed with tips, tricks, and techniques for achieving one's business dream.