Influencer Marketing

by Nick Hayes and Duncan Brown

Book Overview

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal...

• Format: Paperback
• Language: English
• ISBN: 0750686006
• ISBN13: 9780750686006
• Release Date: December 2007
• Publisher: Routledge
• Length: 250 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.3" x 9.1"